My only gripe would be that it did fade faster in some areas than others, which is relatively noticeable with a medium to full coverage foundation like this. I applied one layer in the morning (building up a little more on blemishes) and it was still very much visible by the time I got in from a post-work dinner. This is a proper foundation, the kind that isn’t going to have shirked its responsibilities to keep your skin looking fresh and even by 11am. That being said, when I did need to touch up during the day I found the warmth of my fingertips was enough to melt and merge it where needed. The consistency is quite thick, so it’s a little difficult to spread, and you need to work relatively fast to usher it into the right place before it sets. The formula is matte without being too flat (keep in mind that my skin is on the oily side, so this may not be the case for dry skin) but did cling a little around the nose and chin. It’s easy to build to full coverage but the product does feel heavy quite quickly, and when I did build it up I was very aware of it on my skin. I liked that it did this without blurring my features too much, and I would consider it a natural-looking base for every day. One layer did what I would describe as 'taking the edge off' – dialing down imperfections, knocking the redness out of spots, and making my skin look altogether fresher and clearer. As you’d probably expect, the coverage was heavier and the finish was less flawless on the side where I used my fingers compared to the brush. ![]() I used my fingers to apply on one side of my face, and a brush (which is what I would typically use) on the other. So I was pleasantly surprised to find that it was much lighter than I anticipated. The words powerful, uniform, and matte in the product description set me up to expect one of the best matte foundations, or certainly something on the heavier side. ![]() Now for the crux of my Il Makiage Woke Up Like This Foundation review: the look and feel of the formula. Both help to make the foundation comfortable to wear and stop your complexion from looking dull and dreary by 12pm. A powerful humectant, hyaluronic acid attracts moisture like a magnet to plump the skin as well as keep it supple. This is supported by hyaluronic acid, added for “hydration, protection and filling wrinkles”. The biggest selling point for this foundation might be the offering of 50 inclusive shades and the matching service, but plenty of consideration has gone into the formula too. There’s vitamin E, which the brand says is there for anti-aging benefits, presumably due to its antioxidant abilities and potential to soothe and moisturize the skin. I couldn’t find any indication as to whether either element is recyclable online or on-pack, but can’t see why the cardboard box wouldn’t be, or the bottle if the pump was removed. As for the foundation itself, it’s in a glass bottle with a plastic pump. The foundation comes nestled in an impactful monochrome cardboard box, with a color scheme that’s not dissimilar to some of the most popular prestige brands on the market. My only preconception was that at $45/£39, the price is certainly a step up from even the best drugstore foundations, so I assumed the presentation would reflect this. Having never tried the Il Makiage Woke Up Like This Flawless Base Foundation (or any of their other products) before, I had absolutely no idea what to expect when it came to the packaging. ![]() Il Makiage Woke Up Like This Flawless Base Foundation packaging
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